ATLAS 360
Visual identity for ATLAS 360: A branding project for a space that combines CrossFit, HYROX and fitness training under one roof, welcoming all levels.
The visual identity reflects this approach: an elliptical shape wraps around the wordmark, representing the philosophy of ATLAS and the idea behind "360". For smaller applications, the logo is paired with the “360” typography, creating a flexible logo system. The visual language shifts the focus away from conventional body ideals and instead focuses on what truly matters: movement.
Service: Graphic Design
Year: 2025–2026
In collaboration with wolke blau
Hans-Sachs-Gasse 12/6, A–8010 Graz
© 2025 – This website is constantly a work in progress ☻